This has been another remarkable year for the AA in which we set out our strategy to transform the business and have since made excellent progress against this strategy:
We set out three strategic priorities at the time of our IPO in June 2014 and in March 2015 we laid out the objectives and investment needed to deliver them.
Results in line with expectations and reflecting a robust performance in Roadside Assistance
"In the past two years, the first year of our revolutionised customer experience, we have strengthened the foundations of the AA and put in place the platform which is allowing us to revolutionise customer experience."
Annual Report 2016
AA Intermediate Co Interim Accounts 31 July 2016
Fanum House, Basing View, Basingstoke, RG21 4EA.
Company number: 5149111
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