Corporate Social Responsibility

AA values 

Our values are courtesy, care, expertise, collaboration and dynamism. The most long-standing of these, courtesy, care and expertise, are the values by which we serve our Members and our customers and can be summed up by the word responsibility. We are an organisation which has held responsibility at the core of everything we have done for more than 110 years.

The Board is proud of the way in which our commitment to Corporate Responsibility has developed and become more formalised. While there is still some way to go in integrating it into all levels of the business, it forms a natural part of what we do every day.

In our Corporate Responsibility report (pages 36 to 42) you will find details of how we operate as a responsible organisation. Our employment practices ensure that our people deliver the service in the time-honoured way which we are so famous for and so proud of. In our role at the roadside, we consider it our responsibility to keep our own teams, our Members and customers safe. Of course Health & Safety goes beyond the roadside and we maintain high standards throughout our operations. We are committed to environmental responsibility and encourage it across our properties and in all our activities. In addition, our charitable work reinforces our values and our role as the UK’s pre-eminent motoring organisation. And it is the AA Charitable Trust for Road Safety and the Environment that sets us apart.

Through the Trust, we have campaigned for the interests of motorists as their responsible’ champion, and created practical training programmes for vulnerable drivers and other road users.

This lies behind one of the AA’s proudest honours of the year: the appointment of Edmund King, who as AA President leads our public positioning, as an Officer of the Order of the British Empire in the 2016 New Year’s Honours List for his services to road safety.

CSR policies

Health & Safety Policy
Sustainability and Social Responsibility Policy